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In times of constant change, businesses have to adapt rapidly. These changes prove to be challenging for both designers and organizations, who have to find ways to utilize innovation as a tool for transformation.
The methodology that facilitates problem solving, design, and development of products or services is aptly named Design Thinking. This method is effective in finding innovative ideas that conquer the market, keeping people as the center of attention.
For Josefina Cox, publicist and Endeavor mentor, “It’s always hard giving structure to the creative process, since it’s subjective in its essence, but several tools exist to accomplish this. Design thinking is one of them, tools that capture ideas, helping everyone become more creative in their disciplines”, states the Strategy Director for FutureBrand.
A good design thinker is collaborative and open to making mistakes, exploiting ideas to create new solutions in an era where design matters. Key points to consider when Design Thinking include:
“Today things change rapidly, that’s why reviewing processes, services and experiences should be done routinely within a company. I do not mean that they should change the business model constantly, but instead review how well the brand is doing in order to gradually improve the customer experiences they are providing,” comments Josefina.
Changing the world is what organizations that base their strategy in “doing” things differently set out to do. Many entrepreneurs that base their businesses in corporate social responsibility are design thinkers that have placed people at the core of their project. To have more successful innovation, key integration mechanisms and the strength of the underlying methodology create company cultures that give consistency and structure to the way new products are developed.
This article is a translation of “Design Thinking: cómo estimular la creatividad en tu empresa” by Endeavor Chile. Translation by Endeavor Staff member Eric Marroquin with additional support from Laura Ginebra.
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