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A native to Miami, FL, Melissa Medina is currently President of eMerge Americas. In May 2014, Melissa helped launch the inaugural eMerge Americas, an annual, large-scale global technology conference which provides a platform for the advancement of technology, the sharing of ideas, and the launch pad for innovation while connecting Latin America with North America and Europe. eMerge America’s mission is to serve as a catalyst for establishing Miami as the tech hub of the Americas in order to propel innovation and investment in South Florida & Latin America. With Melissa’s leadership, eMerge Americas now serves as the catalyst in a movement to connect the Americas through innovation & technology.
What is the best advice you would give to a company looking to scale?
Preparing for future growth by creating a detailed plan through reverse engineering is a must in order for a company to be ready to scale.
What is the relationship between company culture and business success?
You cannot have a successful business without a positive company culture. They are not mutually exclusive, but rather mutually dependent.
Why did you decide to become a mentor with Endeavor Miami?
Entrepreneurs are the heart and soul of a thriving ecosystem and I want to do everything I can to help them succeed.
What have you most enjoyed throughout your time as a mentor?
Meeting and connecting with incredibly passionate and innovative entrepreneurs who are building ideas into successful businesses.
Endeavor’s #HerImpact series is part of our ongoing commitment to increase gender diversity within the Endeavor network. #HerImpact is devoted to elevating the voices, sharing the perspectives, and showcasing the professional expertise of women in Endeavor’s global network. Learn more about how you can get involved with Women in High Impact Entrepreneurship at Endeavor here: endeavor.org/whie
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