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Meet Daniel Heise, General Partner at WCI Capital. Alongside his partners, Daniel founded more than 15 tech startups from 1999 to 2015, creating more than 500 jobs and US$200million in revenues. In 2015, Daniel sold his last company, Scup, to Sprinklr, the global leader in their space (Social Media Management). After working with Sprinklr as the General Manager for Latin America for the last couple of years, Daniel embarked on a new venture in the Fitness Tech space with W12 Global. In late 2018, Daniel moved on the EVP ABC International. As of January 2020, Daniel is a General Partner at WCI Capital. He has been an Endeavor Mentor for 10+ years, specializing in Software as a Service.
Daniel Heise, Endeavor Mentor
Why did you decide to get involved with Endeavor?
As an entrepreneur in Brazil since the late nineties I saw the rise of Endeavor in the early 2000s and the impact it had on the ecosystem. There was not a chance in this world I wouldn’t be a part of this. I became actively involved as a mentor in 2009 with Endeavor São Paulo and when I moved to the U.S. in 2013 it was just when Endeavor was launching Endeavor Miami so it was perfect timing to join this amazing group of people here.
What is one advice you always like to share with entrepreneurs?
My focus has been on the tech side, more specifically on building SaaS companies. I don’t have a silver bullet, building tech companies is extremely hard and complex. When we began this in the early 2000s there were no references, benchmarks, nothing. Today we have ample data, great benchmarks, we know what great looks like, so I like to show starting entrepreneurs what that is and help them get there.
What is the most common challenge you see the entrepreneurs facing?
By far is building the right team. Not easy at all to find and attract best in class teams, when you see one you know there’s something special there. There’s no scaling without a good team.
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