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Carlos Ramirez is an entrepreneur with balanced experience in building companies from scratch and managing large corporations. A results-driven international executive with 20 years of hands-on experience crafting and implementing growth strategies for Fortune 500 companies across industries and developing profitable multi-million revenue streams in leading companies, as well as building, developing startup companies.
Trained working alongside Sergio Zyman, the former CMO of the Coca-Cola Company, Carlos have worked extensively in many North American, European, Asian and Latin-American countries allowing him to gain a better understanding of the nuances that shape different cultures and their business implications in the region and within the US Market.
Lately, Carlos has focused on leading Powerful Foods, the company that launched the first yogurt specifically designed for men, and now focused on all natural, great tasting protein products for athletes and active lifestyles.
Carlos also have previous experience not just as a practitioner but also as a strategic consultant with Zyman Group, and with Mckinsey & Co.
Carlos began his career in as at Procter & Gamble, where he worked in production and then marketing.
Born and raised in Caracas, Venezuela, Carlos holds an MBA from UC Berkeley and a Bachelors degree in Production Engineering from Universidad Simón Bolívar in Caracas where he graduated Cum Laude.
For consumers looking to complement a physically active lifestyle, high-protein diets help build muscle, aid digestion, and assist in preventing weight gain. However, shoppers often have to navigate grocery stores’ supplement sections and choose from products that require mixing concoctions and taste artificial or chalky. Powerful Yogurt (PY) offers health-conscious consumers looking to “find their inner abs” a full line of delicious, high protein products that include Greek yogurt, protein drinks, instant oatmeal and yogurt-covered protein bars. Developed by a team of sports nutritionists, trainers, and food scientists, Powerful Yogurt’s snacks help active consumers achieve optimum nutrition through delicious, all natural means.
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