For decades, doctors and nurses had little choice when it came to choosing the uniforms they wore every day. The US$10 billion medical apparel industry was led by a dozen or so privately held, family-owned operators with little incentive to innovate. The result: ill-fitting, unbranded, unisex designs made from harsh fabrics sold through third party distributors with little regard for the purchasing experience. FIGS is revolutionizing the medical apparel industry through its line of tailored and technical scrubs sold direct to consumer. A commitment to giving back is woven quite literally into to company’s DNA: a one for one business model known as Threads for Threads donates a pair of scrubs to medical professionals in need for every pair sold.