Wonder Brands joins the Endeavor Miami portfolio

Drew Bird Photo | Visual Storyteller

Endeavor Miami is proud to welcome Endeavor Entrepreneurs Nicolas Gonzalez Luna and Federico Malek. 

Wonder Brands is an aggregator and operator of digital brands co-founded by Federico and Nicolas at the start of 2021. They partner with successful companies and entrepreneurs to invest in their businesses and boost their growth in online channels throughout Latin America. Wonder Brands seeks to deliver high quality products and great brands at affordable prices to online consumers in an effort to address the shift to online shopping in Latin America. In their recent seed funding round they raised $20M from top global investors including Endeavor Catalyst. At their rate of growth they are expected to reach $50M in revenues by the end of 2021 and reach $100M in revenues within the next 12 months.

Founders Backgrounds 

Federico Malek has an extensive history in managing digital operations, building and developing diverse teams, optimizing processes, and delivering business goals. As Co-founder and CEO of the e-commerce firm Avienda.com, Federico led the company from its start in 2014 through its acquisition in 2016 and finally stepped down from his position as CEO in early 2017. He also served as CEO of Argentina’s first insurtech firm, iunigo.com, and Managing Director of Groupon South Cone. Aside from running Wonder Brands, He currently serves on the Advisory Board for Salesforce Argentina and is an angel investor for several Argentine companies. 

Nicolas Gonazlez Luna is an experienced investment professional working in private equity and M&A for leading financial institutions. Nicolas graduated with a Bachelor’s of Science in Business Administration from San Andrés University in Argentina. His previous roles include Chief Investment Officer at Novastone Capital Advisors, Investment Professional at Oaktree Capital’s European Private Equity team, and Analyst at Goldman Sachs.

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