In this Mentor Spotlight, get to know our Endeavor Mentor Martin Saludas, Founder of blobrock, Investor, and Mentor
Martin Saludas is an experienced technology executive with over 30 years in the software industry. Originally from Argentina, he has lived in Mexico and Brazil before settling in Miami, Florida, where he has been based for the past five years.
Martin studied Aeronautical Engineering at the Universidad Tecnológica Nacional and earned a Master’s degree in Sales Transformation from Middlesex University in the United Kingdom. Throughout his career, he has held key leadership roles, including driving business operations for Qualtrics and Fieldglass in Latin America and serving in various capacities at SAP and Oracle.
Martin is also the founder of Blobrock, a company that invests in startups by helping them grow their sales at hyperscale. In addition to this, he advises several startups, drawing from his deep experience in the technology sector. Martin is a certified mentor of the Venture Mentoring Team (VMT), where he actively supports startup founders, helping them unlock their full potential and scale their businesses.
His passion lies in helping others succeed, particularly by guiding high-potential companies through the complexities of scaling and growth. Martin’s proven track record in leadership and mentorship, combined with his entrepreneurial insights, makes him a valuable partner to any organization looking to accelerate its growth.
Why did you decide to join the Endeavor Network?
I decided to join the Endeavor Network because I already know several mentors who participate, and their involvement speaks volumes about the high caliber and reputation of the organization. Endeavor’s mission aligns perfectly with my belief in empowering entrepreneurs and fostering impactful businesses. It’s an organization known for connecting visionary leaders, and I’m excited to contribute and learn from this dynamic community while expanding my global network and making meaningful contributions to the entrepreneurial ecosystem.
Could you tell us about your background and why you became a mentor?
Throughout my life, I’ve been fortunate to have key people who had a transformative impact on my development—people genuinely committed to my success. I also remember moments where I had to make tough decisions on my own, unable to talk about them with my closest circle, and I wished I had someone outside of that to offer guidance. Becoming a mentor is my way of giving back and sharing the lessons I’ve learned with young entrepreneurs who are shaping our future. For me, mentorship is about passing on that support and helping others navigate the challenges I’ve faced, ensuring they don’t have to do it alone.
What was your most challenging moment as an entrepreneur? Do you have any advice for entrepreneurs going through something similar?
One of my most challenging moments as an entrepreneur came when I was building a global organization that needed to operate seamlessly across different countries. I had a deep understanding of the local nuances, but hiring remote talent who could adapt to those cultural differences took much longer than expected. The real turning point came when we identified the right leaders who not only shared our vision but also had the ability to select the right people for their teams. By empowering them to make those decisions, we built a stronger, more aligned organization.
My advice to entrepreneurs facing similar challenges is to invest time in finding and nurturing the right leaders. When you empower them to create and lead teams that reflect both the company’s values and the local culture, you build a solid foundation for sustainable growth. Stay patient, trust your process, and always prioritize alignment over speed. It will pay off in the long run.
Is there any general advice you would like to share with entrepreneurs?
One key piece of advice I’d share with entrepreneurs is to invest in yourself as much as you invest in your business. Your personal growth has to outpace the growth of your company if you want to stay ahead of it. There are plenty of examples where the business outgrew the founder, and they struggled to keep up with its demands. By continuously developing your skills, mindset, and leadership, you ensure that you’re equipped to handle the challenges and opportunities that come with a growing company. Ultimately, your business can only go as far as you can lead it.
What are you reading, or what is a must-read for entrepreneurs? Why?
My top two must-reads for entrepreneurs are Nudge by Richard Thaler/Cass Sunstein and Noise by Daniel Kanheman/Olivier Sibony/Cass Sunstein. Both focus on behavioral economics, which is essential for understanding how people make decisions. In today’s world, especially with AI reshaping how we interact with data and customers, this knowledge is more relevant than ever. Understanding human behavior allows entrepreneurs to build smarter business strategies and improve relationships at all levels—within teams, with customers, and in personal interactions. As AI evolves, combining technology with a deep understanding of human decision-making leads to both business success and stronger, more meaningful connections.
These responses have been edited for grammar.
