Senior Partner at McKinsey & Company

Eduardo Malpica is a Senior Partner at McKinsey & Company, where he has built a distinguished career since joining the firm in 1999. With over two decades of experience, Eduardo brings deep expertise in marketing, sales, and strategy—particularly within the consumer goods and retail sectors. His work focuses on driving growth, enhancing commercial performance, and fostering collaboration across the value chain.

Eduardo has advised major companies across Latin America, delivering impactful strategies such as doubling the size of a key business unit for a home-care brand, optimizing pricing to reinvest in brand equity, and redesigning sales-force incentives to drive growth. He has also led advanced analytics initiatives to boost store segmentation and same-store sales for leading retailers.

Known for his innovative and data-driven approach, Eduardo helps organizations unlock value through strategic alignment, commercial transformation, and operational excellence.

He holds a degree in Industrial Engineering from Universidad Simón Bolívar, an MBA from the MIT Sloan School of Management, and has completed executive education at Harvard Business School.