Don't Worry

Don’t Worry makes great-tasting, low-calorie snacks to satisfy the Mexican population’s growing demand for healthier snacking alternatives.

U.S. & Canada
Selected: 2021
Food & Beverage
Meal Delivery & Alternative Models

Diego Arroyo

Diego Arroyo has over a decade of experience as an entrepreneur looking to reinvent the world of snacks on a global scale. He has worked with Coca Cola and Danone Mexico, creating the Activia-Flora probiotic yogurt brand for Danone in 2009. His experience and interest in marketing, innovation, and health eventually led him to co-found Don’t Worry alongside his brother Santiago.

Santiago Arroyo

Santiago’s journey as an entrepreneur has always been driven by three main ideologies: work on projects that have the power to positively impact the lives of millions of people, build projects that disrupt the status quo and by making sure everything that he works in generates a WOW effect for the clients of Don’t Worry. As the CEO and Co-Founder of one of the fastest CPG growing companies in Mexico, Santiago has dedicated 10+ years of his life to create new products, build a scalable business model, and develop a team of 150+ collaborators that are currently transforming the lives of millions of consumers in Mexico and the United States.