Why did you decide to join the Endeavor Network?
I know many people that have been involved with Endeavor in the US and Uruguay over the years. I’ve been too busy in the past with a young company and young kids, but I now have my company (and kids) in a place where I have the flexibility to get more involved.
I also noted that most of our work for corporate clients has been focused on digital transformation, launching new products, apps, etc., and how much I enjoy the challenge of finding the path to growth.
Tell us about your background and why you decided to become a mentor.
I spent my initial years in the US as an IT consultant in New Jersey and St Louis and went into digital marketing in the early 2000s. I’ve been in Miami for 8 years and relaunched my own marketing agency in mid-2019.
IT and marketing consulting starts with being curious about each client’s goals and business model. I’ve seen small and large corporations fail in their new product launches because of a lack of planning or understanding of what the new venture entailed.
As a mentor, I need to combine these experiences, analyze different industries and business models, and meet with great entrepreneurs. These are very enriching and fun conversations, allowing me to provide an objective outside POV.
What are the most important qualities and characteristics that mentors should have?
Personally, understanding the business and the entrepreneur’s goals from the mentor session is key. I like to research and think in advance to be able to develop my thoughts.
I try not to assume things such as what entrepreneurs want to get out of the mentorship, their field of expertise, or how their team operates. Empathy is key, I make sure to ask a lot of questions to ensure the conversation goes in the right direction.
Any general advice for entrepreneurs?
Have a 3-5 year simple plan of where you want to be. It can change, but it helps focus on the goals. Hire senior people that are better than you, at least at the jobs that you need them to do.
It’s good to say no to things that won’t take you to where you need to go.
What are you reading?
The pandemic allowed me to go back to my passion for reading. My last book was Ray Dalio’s “Principles for Dealing with the Changing World Order”. I also enjoyed Walter Isaacson’s “The Code Breaker”, about the discovery of the gene editing technology CRISPR and the two women that received the Nobel Prize for their work.
This response has been edited for grammar.