At the Endeavor Córdoba 2021 Experience, Federico Ciappina and Leandro Ciappina , co-founders of Mardel Valley, hosted a workshop where they shared the tools and platforms they utilize so that…
Marketing Essentials Series
How to Understand your Customers Better, Creating A Buyer Persona
Are you creating content for an audience you vaguely know? Is it clear who is interacting with your content on the other side of the screen? Something fundamental in any…
How to Define your Business’ Mission Statement
Missions used to be long texts that were forgotten on a company’s institutional website. Over time, management teams discovered their potential and it took on a much more active role:…
Five Steps to Conducting Market Research
Market research allows us to validate solutions, determine if products need to be improved to meet market demand, or conclude whether a business model can succeed as is or if…