June 8th 2021 – Miami, FL – Today, Endeavor Miami – the first U.S. affiliate of the global organization supporting entrepreneurship – announced that it has selected 10 companies to be part of Cohort Three of its two-month accelerated growth program, EndeavorLAB. The program is in partnership with the Simkins Family Foundation providing full scholarships to all participants.

“At Endeavor Miami, we see the importance of supporting entrepreneurs at all stages as they journey to scale,” said Claudia Duran, Managing Director of Endeavor Miami. “We are proud to extend our resources to yet another group of outstanding entrepreneurs and grateful for the Simkins Family Foundation’s partnership towards supporting our EndeavorLAB program.”  

EndeavorLAB, a two-month accelerated growth program, reflects Endeavor’s structure as an organization and leverages the knowledge and best-in-class services and tools used to support entrepreneurs in the network. Through EndeavorLAB, Endeavor will support 10 local Jewish-led early-stage companies with a market-tested business model, to accelerate their growth through access to seasoned mentors, workshops and exclusive content.

In light of the current global pandemic, EndeavorLAB will take place virtually until further notice.

EndeavorLAB Cohort Three participants: 

BeYou Cosmetics

Entrepreneurs: Forty Amsel and Simon Amsel

By creating a cutting edge skincare line aimed at protecting the skin from UV light, pollutants, and environmental aggressors, BeYou has become a modern-day pioneer that’s revolutionizing the beauty industry.


Entrepreneur: Ariel X. Bacal and Alfred X. Cottin

BLANX is a brand that tells stories through sneakers. They collaborate with gifted creators to amplify their point-of-view using their unique voices on issues like racial equity, mental health, gender equality. Each pair is numbered and contributes to an organization related to the social causes.

MX Locker

Entrepreneur: Ryan Amoils and Andrew Samole

MX Locker is an online peer-to-peer marketplace which allows users from around the world to buy and sell riding gear, bike parts and dirt bikes.

Opción YO

Entrepreneur: Daniela Sichel and Mariana Morales

Opción YO is the first platform offering psychological, nutritional and coaching services online, designed for the Latin-American community. We help you improve your life in a private, convenient and accessible manner, providing you with excellent Spanish speaking professionals just a click away.


Entrepreneur: Luke Torres, Ryan Rosenbaum, Harrison Gibson and Marcin Cieslak

Phlex is a startup built by swimmers and triathletes with the mission of bringing accessibility, engagement and community to the swimming world. We put the tech in swimming.

SOAP Health 

Entrepreneur: Steven Charlap

Soap Health is a mission-driven organization that wants to spare others from the pain and suffering of passing from or losing someone to a preventable or earlier identifiable genetically-driven adult diseases such as cancer and heart disease by enabling genetic risk assessment to take place in the 250,000+ U.S. primary care practices.


Entrepreneur: Valeria Suppan

Squadroo is a platform that enables homeowners to start and finish construction projects without the typical cost and time overruns. It provides clarity on construction workflows, project management, and a highly vetted marketplace. Squadroo helps consumers to easily oversee spending and progress status until construction closeout.


Entrepreneur: Nicolo Bates and Dmitry Osetrov

TEDU is an education technology company with an enterprise platform built to integrate and partner with universities and other educational institutions worldwide to provide them and their students a suite of out-of-classroom academic resource utilities. TEDU’s technology offering is a hybrid B2B, B2C, and C2C platform that improves students’ access to their university out-of-classroom academic resource offerings while also providing universities in-depth data analytics to fine-tune their business and reduce their program facilitation costs.


Entrepreneur: Jake Rothstein and Peter Badgley

UpsideHom will be the biggest senior living community in the world, without laying a single brick. We are building the platform that will disintermediate long term care – supporting simplified access to quality housing, services, experiences, community and safety, at scale.

Virtual Badge

Entrepreneur: Georges Duplessy and John Simon

Virtual Badge is a mobile “identification as a service” platform that provides ID badging, identity verification / vetting, compliance management, and workforce management capabilities for forward thinking, data driven organizations that want to reduce risk and make it easier to identify their people.

About Endeavor

Established in 1997, Endeavor is leading the global high-impact entrepreneurship movement to drive economic growth and job creation by selecting, mentoring, and accelerating the best high-impact entrepreneurs around the world. To date, Endeavor has screened more than 100,000 individuals and selected more than 2,100 founders leading over 1,300 scale-up companies. With support from Endeavor’s worldwide mentor network, Endeavor Entrepreneurs have created over 3.9 million jobs, generate more than $28.7 billion in revenue each year, and inspire future generations to innovate and take risks, building strong entrepreneurship ecosystems in growth markets. Headquartered in New York City, Endeavor currently operates in 40 growth markets throughout Africa, Asia, Europe, Latin America, the Middle East, and North America.

The Endeavor Miami affiliate was established in 2013, with the support of the John S. and James L. Knight Foundation as the first U.S. affiliate of Endeavor Global. Endeavor Miami’s entrepreneurs generated close to $340M in revenues and over 3,000 jobs in South Florida in 2020. With the addition of its newest companies, the affiliate currently supports 22 companies and 39 entrepreneurs, such as Nearpod, Cameo, NovoPayment and Wyncode.

For media inquiries, or to request an interview with Endeavor Miami and its entrepreneurs, please contact: 

Laura Ginebra at [email protected]